About us

Alice started Authentic House when she realised that ethical living wasn't all solar panels and eco-homes. A lot of it was in the small stuff - our everyday decisions.

For me, it started with finding a fuzzy brush, made of coconut palm, that you could use to wash your dishes. It looked great, and it also could help you reduce your plastic and microplastic waste. I thought, if more people were aware of the options, who wouldn't want to choose eco-friendly alternatives like these?

I launched Authentic House in July 2018 as an eco-friendly subscription service to build a community around simple, positive changes that we can make month by month.

Our aim is to keep you inspired on your path to ethical living.

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533 trees planted