The first seed of Authentic House came about when I set the intention to weave a sense of purpose into my life. I’d worked a few years by then in Edinburgh after graduating and that summer my mother gave me a journal where I started to reflect and see that I wanted change. My partner Daniel and I left our jobs and travelled in South America for a few months, staying with my grandparents in Peru.
We returned to Cardiff where I grew up and by this point I knew that I wanted to create a business to help people live in a way that’s better for the planet. I didn’t know what it would be exactly, but we decided on the name Authentic House from the very start – for me it means living in a home that’s authentic to your values.
I began by interviewing anybody I could find who was creating sustainable homes. These included architects, garden designers and a few people who sold plastic-free goods which was just starting to become a movement. The household products caught my eye, like a handmade sponge and a coconut brush. I’d never seen products like these before and they embodied for me a kind of everyday purpose. They not only protected the environment, but were beautiful and simple in themselves – very different to your average plastic sponge!
While in Edinburgh I used to treat myself to beauty boxes every month and had loved the surprise of opening them, but not the eventual waste and unused products. I thought I could bring this experience to eco-friendly living with all the surprise and a purpose too – to be a companion to people on their path to living a more intentional, eco-conscious life. I sent our first box of eco-friendly goods in July 2018, and every month since then.
At the centre of everything we do at Authentic House is our purpose to make sustainable living aspirational and accessible – for you.
The UN has set out Sustainable Development Goals as a blueprint for a positive, sustainable future. Goal 12: ‘Responsible Production and Consumption’ is where our focus is, helping you to make new choices and discover alternatives to live in harmony with the planet, not against it.
We want to go further though, so that your commitment to living a more eco-friendly lifestyle and minimising our harm to the world also goes towards repairing existing damage. That’s why every order or subscription you make with us plants a tree.
We do this via Treeapp, which works in partnership with The Eden Projects and One Tree Planted to plant trees around the world where they will make the most difference. This could mean planting to protect marine wildlife in Madagascar to preventing natural disasters in Nepal. All trees planted are native to the country and multiple species are planted to prevent monocultures, all on land that has been secured into perpetuity.
Take a look at our tree counter at the top of the page to see how many trees we've planted - the number goes up every month.